The Zuellig Family Foundation (ZFF) celebrated the graduation of nine cities under The Challenge Initiative (TCI)-Philippines: General Santos, Iriga, Isabela de Basilan, Lapu-Lapu, Pasig, Mandaluyong, Quezon City, Tacurong, and Tagum. 

The Batch 3 Colloquium, themed “Sustaining Momentum: Transformative Reproductive Health Impact through Data-Driven Leadership,” took place on October 14, 2025, at the Park Inn by Radisson in Quezon City. The event gathered local government leaders, health officers, and partners from across the country to celebrate how cities strengthened their family planning (FP) and adolescent and youth sexual and reproductive health (AYSRH) programs through evidence-based leadership.

ZFF President and Executive Director Austere Panadero congratulated the cities for their progress. Across the nine cities, data show significant gains: all surpassed the national target for adolescent birth rates or incidence of teenage pregnancy (below 37 births per 1,000 women) and most exceeded the 30% modern contraceptive prevalence rate (mCPR) benchmark. “These are not just numbers,” said Panadero, “Ito ay mga kwento ng pagbabago—of stronger systems, more capable leaders, and communities that now make informed and empowered choices.”

Dr. Anthony Faraon, Chief of Party of TCI-Philippines at ZFF, presented key reproductive health trends, warning that while births among 15–19-year-olds are declining, births among girls below 15 are increasing. He challenged the audience: “Will we act now with the urgency this crisis demands or will we wait until the effects are irreversible?”

Related articles:

• Batch 1: Five Cities Celebrate Milestone in Adolescent Health and Family Planning Efforts
• Batch 2: Eight Cities Share Success in Family Planning and Adolescent Health

Panel 1: Family Planning Demand Generation and Service Innovations

Cities showcased innovative approaches that expanded access and inclusivity in family planning services:

• Tagum City – Mobilized grassroots leaders and youth advocates through Usapang Youth and KATROPA sessions, engaging men and youth as champions of reproductive health.
• General Santos City – Expanded outreach to underserved women through Family Planning Itinerant Teams and long-acting reversible contraceptives (LARCs).
• Lapu-Lapu City – Empowered barangay health workers as frontline FP service providers.
• Iriga City – Promoted culturally sensitive family planning among 21 Indigenous Peoples (IP) tribes.
• Isabela de Basilan – Localized reproductive health materials into 16 languages to reach more communities.

Panel 2: Adolescent Sexual and Reproductive Health (ASRH) Innovations

Cities also implemented programs that placed young people at the center of reproductive health advocacy:

• Mandaluyong City – Organized Healthy Young Ones lectures and the Adolescent Congress to create peer-driven learning spaces.
  Quezon City – Institutionalized prevention programs through Ordinance No. SP-3128, s. 2021, establishing the Information and Service Delivery Network for Adolescent Health and Development (ISDN4AHD).
• Pasig City – Developed a rights-based referral system to link services across agencies.
• Tacurong City – Integrated adolescent-friendly health services across all barangay centers.

Representatives from the graduating cities shared Leadership Narratives, reflecting on their efforts to sustain reproductive health reforms amid political transitions. They emphasized collaboration, data use, and strong community partnerships as key to their success.

In his closing message, Dr. Manuel M. Dayrit, ZFF Chairman, congratulated the cities for achieving global self-reliance: “You are all part of a global movement called TCI, covering hundreds of cities worldwide. Our local experience has global significance.” 

As of September 2025, ZFF and its partners under TCI-Philippines recorded the following results across 24 cities: 

• 947 Master Coaches trained nationwide;
• 209,574 additional family planning clients served;
• 21,589 outreach and demand-generation activities conducted;
• 577 health facilities certified as adolescent-friendly; and
• 780 facilities offering post-pregnancy family planning services.

These accomplishments reflect a shared lesson from the colloquium: that locally led, evidence-based, and community-rooted approaches can sustain reproductive health gains and inspire other local governments across the country.

The Challenge Initiative (TCI)-Philippines, implemented by the Zuellig Family Foundation (ZFF), will hold its Batch 3 Colloquium on October 14, 2025, bringing together nine cities that have made strides in improving family planning (FP) and adolescent and youth sexual and reproductive health (AYSRH).

The event, themed “Sustaining Momentum: Transformative Reproductive Health Impact through Data-Driven Leadership,” celebrates the achievements of General Santos, Iriga, Isabela de Basilan, Lapu-Lapu, Pasig, Mandaluyong, Quezon City, Tacurong, and Tagum, the final cohort of TCI-Philippines.

Over the past three years, these cities have shown how innovation, local leadership, and data use can translate into tangible gains—raising modern contraceptive prevalence rates (mCPR) and reducing adolescent birth rates (ABR). Their experiences highlight that locally led and evidence-based programs can drive lasting impact, even amid political and social changes.

Through the support of TCI-Philippines and ZFF, local governments designed and implemented tailored initiatives addressing their communities’ specific needs:

• Tagum City engaged men and youth as advocates, increasing awareness and participation in FP.
• General Santos City expanded access to modern contraceptives by deploying FP Itinerant Teams to reach underserved communities.
• Lapu-Lapu City strengthened service continuity by empowering barangay health workers to deliver FP services.
• Iriga City and Isabela de Basilan improved inclusivity by tailoring FP efforts to indigenous peoples through localized communication strategies.
• Mandaluyong City reduced  adolescent pregnancies through community group engagement 
• Quezon City institutionalized adolescent pregnancy prevention through an ordinance, creating a coordinated network for youth health and development.
• Pasig City improved adolescent-friendly health services through a comprehensive Information and Service Delivery Network (ISDN).
• Tacurong City integrated adolescent needs into regular health services, ensuring continued access to reproductive health care.

These innovations build on the lessons of previous TCI-Philippines batches in Cagayan de Oro, Dipolog, Puerto Princesa, Baguio, San Jose, Iligan, Naga, Santiago, Biñan, Mandaue, Manila, Iloilo, and Las Piñas, whose experiences affirm that sustained political commitment, data use, and community engagement are key to improving reproductive health outcomes.

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As TCI-Philippines concludes its final cohort, the Colloquium aims to showcase city achievements, share best practices, and inspire other local governments to adopt scalable and sustainable approaches to FP and AYSRH.

Related articles:

• Batch 1: Five Cities Celebrate Milestone in Adolescent Health and Family Planning Efforts
• Batch 2: Eight Cities Share Success in Family Planning and Adolescent Health

Iloilo City, lovingly called the ‘City of Love’, has long been known for its cultural richness and educational institutions. But in recent years, it has also emerged as a national model for adolescent health reform. Faced with rising rates of teen pregnancy and weakened service delivery, the city responded with bold leadership, strong partnerships, and deep youth engagement—changing the story for its young population.

A Crisis in Continuity

In 2019, Iloilo City’s Adolescent Health and Development Program (AHDP) was in crisis. A leadership change at the City Health Office and the retirement of key personnel created disruptions in program continuity. At the time, the city had only one Level 2 Adolescent-Friendly Health Facility (AFHF) based in the Arevalo District. Despite support from the Integrated Service Delivery Network (ISDN) and local ordinances, the program remained fragile.

Even before the pandemic, adolescent health was already at risk. The city recorded an adolescent birth rate (ABR) of 36 per 1,000 girls aged 15–19 in 2019. One particularly alarming case involved a 10-year-old girl, the youngest known to give birth in the city—a clear sign of service gaps and unmet needs. By 2022, adolescents made up more than 18% of the city’s total population, amplifying the urgency.

Then COVID-19 struck, stalling what little progress had been made.

 

A Turning Point: Local Action Meets Global Support

Change began in earnest in 2022, when Iloilo City joined The Challenge Initiative (TCI)—a global program that supports local governments in implementing high-impact, sustainable family planning (FP) and adolescent and youth sexual and reproductive health (AYSRH) interventions. Co-managed by the Zuellig Family Foundation and Bill and Melinda Gates Institute for Population and Reproductive Health, TCI helped the city reframe adolescent health as a shared, multisectoral responsibility.

A City Leadership Team (CLT) was formed, expanding the existing Technical Working Group into a powerhouse of cooperation. Members included city government units, the Department of Education (DepEd), the Technical Education and Skills Development Authority (TESDA), local colleges, the Iloilo City Police, the Sangguniang Kabataan (SK) Federation, and community organizations. Using TCI’s assessment tool as a strategic guide, the CLT pinpointed gaps and co-created solutions rooted in local realities.

“Through the Health Leadership and Management Program, our people evolved from support staff into leaders,” said Florence Joy Rubido, AHDP Nurse Coordinator. “We have achieved substantial progress. All district health centers in Iloilo City now have at least one Adolescent-Friendly Health Facility, and all adolescent focal persons from our nine district health centers have been capacitated through the AHDP foundational course in October 2023.”

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Youth Voices at the Center

Iloilo’s new approach centered on empowering adolescents to lead. Programs like KaTEenAran, a teen center at Nabitasan Integrated School, gave marginalized youth a safe, structured space. The NewscasTEENg competition and the AHD Film Advocacy Contest with UP Visayas allowed youth to use media and storytelling as advocacy tools.

The Teen AD Facebook page grew into a vibrant online community, connecting over 2,900 members to health information and services. Meanwhile, the Peer Helpers Training program built a cadre of trained young advocates offering peer-to-peer support.

“Young people were not just reached, they were engaged on their terms, in ways that truly resonate,” said Richard Magullado, Information Officer of Commission on Population and Development (CPD)Region VII. “From film contests and newscasting to vibrant digital platforms, youth voices drove the movement.”

Reaching Every Barangay

The city also strengthened its demand generation workforce. All 224 Barangay Service Point Officers (BSPOs) were re-trained to deliver up-to-date FP information. The city’s grassroots commitment was evident in events like the Adolescent Summits in June and November 2024.

Held in Brgy. Sooc, Mandurriao and Arevalo respectively, these summits reached over 330 adolescents with sessions on teen pregnancy, human immunodeficiency virus (HIV), child labor, and family planning profiling. Parents were also engaged through Parent-Teen Talks and Usapan Sessions, breaking down taboos and building trust.

During Youth Day at Ramon Avanceña National High School, 92 adolescents joined interactive workshops on mental health, HIV, and Violence Against Women and Children (VAWC), reinforcing their agency and access to support.

Policy Backing and Budget Growth

Iloilo’s local policies strengthened these efforts. Ordinance No. 2017-048 institutionalized the ISDN, while Executive Order No. 141 (2021) underscored adolescent pregnancy as a national priority. These enabled a coordinated response, backed by real investment: the city increased its adolescent health budget by 620% from 2024 to 2025.

The results speak volumes. Between 2019 and 2024, ABR dropped from 36 to 24 births per 1,000 girls aged 15–19. Meanwhile, modern contraceptive prevalence rates (mCPR) have consistently exceeded the national benchmark of 30% at 41% in 2024.

A Movement Built to Last

“Iloilo City shows that when local leadership is bold, young people are engaged as partners, and systems are built to last, transformation becomes not just possible but inevitable,” said Magullado.

The city’s journey is far from over—but the foundation is strong. With sustained leadership, empowered communities, and energized youth, Iloilo is not only protecting its adolescents—it is equipping them to thrive.

And in true Iloilo fashion, it is doing so with heart.

Naga City, the ‘Heart of Bicol’, is known for its rich history, deep religious heritage, and a strong sense of community. With a population of 209,170 as of the 2020 Census of Population and Health, it stands as the second most populous city in the Bicol Region. However, like many growing cities in the Philippines, it grapples with significant social challenges, including the rising concern of adolescent pregnancy, which continues to impact the youth and local development efforts.

Based on city reports, Naga’s adolescent birth rate (ABR) surged dramatically in recent years, climbing from 21 per 1,000 live births in 2020 to 106 in 2021, and even higher in 2022 at 110. This prompted local officials to rethink how they addressed adolescent reproductive health. Mayor Nelson Legacion recognized the urgency of the situation, particularly as young people struggled with limited access to reproductive health services and faced social stigma. The COVID-19 pandemic only made things worse by disrupting outreach programs and services.

 

A Strategic Partnership to Drive Change

In 2021, Naga City partnered with The Challenge Initiative (TCI)-Philippines, co-managed by the Zuellig Family Foundation (ZFF) and the Bill and Melinda Gates Institute for Population and Reproductive Health. This partnership led to the creation of a City Leadership Team (CLT), which helped harmonize and scale up family planning (FP) and adolescent and youth sexual and reproductive health (AYSRH) efforts.

“We’ve had adolescent-focused initiatives in the past, but they were not well-coordinated or harmonized,” said Joy Macaraig, Assistant Department Head of the City Population and Nutrition Office (CPNO). With 26 years in public service, she explained how the integration of FP and AYSRH under the CPNO helped streamline both outreach and service delivery. The CLT further empowered various departments to incorporate adolescent health into their work.

The results were striking: by 2023, Naga’s ABR had dropped to 71, and by 2024, it had plummeted to 20—well below the national target of 37 .

From Pilot to Full Coverage: Empowering Barangays

Originally launched in three barangays, TCI’s model was soon expanded to six through the mayor’s initiative, and later to all 27 barangays in the city. The backbone of this local effort was the Barangay Service Point Officers (BSPOs), who not only tracked adolescent mothers but also ensured these young families received critical health and nutrition services.

Healthcare workers were also equipped through TCI University, an online platform offering practical tools and real-world examples. Janet Beloro, a midwife at the City Health Office, noted the improvement in her service delivery. “When clients return and tell me they will practice family planning, that’s when I realize I’ve made a difference—that I’ve been an effective provider. I see their health literacy improving, and for young people especially, I notice their growing awareness.”

Institutionalizing the Vision: Naga’s AYSRH Ordinance

In 2023, Naga passed City Ordinance No. 2023-025, also known as the AYSRH Ordinance. Authored by Councilor Gayle Abonal-Gomez, a member of the CLT, the ordinance institutionalized adolescent health initiatives and created a dedicated local budget to fund them.

One key result was the establishment of an Integrated Service Delivery Network (ISDN), which strengthened referral pathways among barangay health stations, hospitals, schools, and NGOs. This made it easier for adolescents to access the care they need, when and where they need it.

Creating Safe Spaces for Teens

Another major achievement of the ordinance was the rollout of teen hubs in schools and barangays. These safe spaces provide young people—including out-of-school youth—with information, counseling, and support.

At Concepcion Pequena National High School, teacher Dessa Bermejo helps manage their school’s Teen Hub. “With teenage pregnancy remaining a pressing concern, young people need a safe space where they can confide in someone they trust—someone who will listen without judgment and provide the guidance and support they need,” she shared.

Teen hubs have already been set up in Barangays Balatas and Calauag, and the goal is to bring these hubs to every school in the city.

Empowering Youth Through Communication

To support a more holistic approach to adolescent well-being, the Commission on Population and Development Region V launched the ‘Hearts and Minds’ campaign, under Director Joyce Dela Paz-Hilvano. This pre-orientation program focuses on emotional well-being and self-awareness, laying the foundation for more informed decision-making in adolescence.

The result? Naga’s modern contraceptive prevalence rate (mCPR) has remained above national targets, signaling sustained progress in FP and AYSRH initiatives.

Funding the Future

Since joining TCI, Naga has grown its investment in AYSRH from Php 2.2 million in 2023 to Php 5.1 million in 2024. This increase supports teen hubs, healthcare worker training, and the continuous delivery of reproductive health services.

Importantly, the city’s general fund and annual investment plan now include AYSRH—securing financial sustainability beyond political cycles.

Naga City’s experience shows that tackling adolescent pregnancy demands leadership, coordination, and sustained investment. Its journey offers a clear message to other local governments: meaningful change is possible when adolescents are placed at the center of public health and development efforts.

Related articles:

• Eight Cities Share Success in Family Planning and Adolescent Health
• Cities Lead the Way in Family Planning and Adolescent Health—Webinar Series to Spotlight Local Innovations