From shadow to light: Donna Divinagracia’s role in ZFF’s mission

Donna Divinagracia grew up as the only girl among her siblings, raised with a mix of values from her parents. Her dad taught her to be independent, observant, and street-smart, always reminding her to stay curious and ask questions. Her mom, while often busy with work, instilled in her the importance of perseverance, appreciating what she had, and showing compassion to others.

One moment that shaped her outlook was during her early childhood graduation when her parents couldn’t attend, and the City Mayor stepped in to receive her award. Another key memory was being chosen as a “little teacher” for two consecutive years in high school, where she got to teach her classmates. These experiences taught her that learning happens not just through books but from real-life experiences and sharing knowledge with others.

Early lessons

“I found it hard to decide on what career path I should take.” She initially pursued Information Technology but shifted to Accounting, thinking she would avoid the late nights in front of a computer. Ironically, she ended up burning the midnight oil over ledgers and books instead. Financial challenges during her college years did not stop her from reaching her goals, thanks to scholarships and the support of people who believed in her.

Her first job at Jollibee as an Assistant Marketing Officer gave her crucial life lessons. She learned how to be a team player, listen to others, and take pride in helping people leave with a smile, not just a full stomach. Those experiences helped her realize she wanted to make a difference in people’s lives, even in small ways.

Joining Zuellig Family Foundation and personal growth

Donna’s journey to the Zuellig Family Foundation (ZFF) began during the pandemic in 2021. Looking for a company closer to home and aligned with her values, she stumbled upon ZFF’s website. The foundation’s mission to “enhance the quality of life of the Filipino” resonated with her deeply. 

Starting as a Finance Assistant, she is now a Finance Associate, and her role has grown significantly. She is proud to be part of something bigger, working in the background for The Challenge Initiative (TCI) aimed at improving access to reproductive health for urban poor communities. “Ang daming kababayan ang hindi nabibigyan ng chance to choose for their future. Mula sa pag-aasawa ng maaga at pagkakaroon ng anak sa murang edad. Even though I am not working on the ground, I am part of making the project fulfill its mission in different cities all over the country. Through my work even though I see myself as a shadow, I am given a chance to give light to a greater purpose.”

Despite the challenges—losing her father during her first year at ZFF and working through the pandemic—Donna remains inspired by the foundation’s efforts to bring healthcare services closer to Filipinos, especially those in underserved areas. For her, working at ZFF is not just a job. It is a chance to be part of a mission that creates lasting impact.

Her personal philosophy, inspired by the Japanese concept of ‘ikigai’ or ‘reason for being’ keeps her grounded and motivated. Donna hopes to continue growing in her role, gaining more knowledge, and helping to solve industry problems, all while staying focused on making a real difference in the lives of others. “I am honored to be part of this endeavor—closing the gap, overcoming challenges and giving opportunities to fellow Filipinos to achieve a quality life.”