General Santos City (GenSan) had trained health workers, functioning facilities, and national support for family planning (FP). Still, many families—especially in far communities—had limited access to modern contraceptives, particularly long-acting reversible contraceptives (LARCs), which can protect women for years. 

During the pandemic in 2020, modern contraceptive use was only 30%, and LARC use was low across the city. Beyond distance, a key problem was that offices worked in silos, leading to fragmented services and unclear data.

City leaders and advocates also saw gaps in data. Judith Janiola, Head of the City Population and Management Office (CPMO); Desiree Garganian, Regional Director (RD) of the Commission on Population and Development (CPD) Region XII; and Angelina Paule, President of the United Private Midwives of GenSan City, Inc. (UPM), shared that weak and inconsistent reporting hid the real picture of contraceptive use and adolescent pregnancy. This made it harder to design programs based on evidence.

Related article:

• Nine Cities Recognized as Global Self-Reliant Cities in Reproductive Health

 

In 2023, the city issued Executive Order No. 95-A creating the Family Planning Itinerant Team (FPIT) to reach underserved areas.

With support from the Zuellig Family Foundation through The Challenge Initiative (TCI)-Philippines, the Department of Health (DOH)-Region XII, and CPD-Region XII, GenSan also revived its City Leadership Team (CLT). Backed by former Mayor Ronnel Rivera and Mayor Lorelie Pacquiao, the CLT brought together health, education, social services, youth leaders, and community groups. The review confirmed that offices were not sharing data and that adolescent needs were often overlooked.

GenSan responded by aligning departments around shared data and goals. As RD Garganian noted, “General Santos was willing to lead, build capacity, and maximize TCI’s role in addressing these fundamental challenges.” A city directive required offices to share health data, helping teams see gaps and plan together. Providers were trained through the Family Planning Competency-Based Training (FPCBT), which gave hands-on skills in LARC insertion and removal, and strengthened adolescent-friendly, respectful care.

Trust and community outreach were central. “Earning the trust of clients is crucial,” Paule shared. “Our Enhanced Usapan sessions worked well because they didn’t just inform people about family planning—they also connected them directly to services.” Janiola added, “Family planning is not just about providing methods. It’s about improving quality of life. That’s why we emphasize informed choice and voluntarism.” Barangay nutrition scholars conducted house-to-house visits, and all facilities were upgraded to meet DOH standards for adolescent-friendly services.

The results were clear. All 46 identified providers completed postpartum FP training, and all health facilities earned DOH certification as adolescent-friendly. With cleaned and harmonized data, GenSan established accurate baselines. Modern contraceptive prevalence rate (mCPR) rose from 30% in 2020 to 34% in 2024, exceeding the national target of 30%. LARC use more than doubled—from about 8,000 users in early 2021 to over 20,000 by mid-2025.

GenSan’s experience shows that lasting gains come from system-wide coordination, strong leadership, trained providers, and shared data. As RD Garganian emphasized, “The GenSan experience was unique… showing that the city’s sustainability can go beyond external support.” For Janiola, the work continues: “With General Santos in such a strong position, we can only hope for more—more policies supporting family planning and adolescent health, and more advanced data collection and monitoring systems.”

Tagum City, the capital of Davao del Norte, is a fast-growing urban center in Mindanao. Alongside its growth came persistent challenges in reproductive health, especially the unmet need for family planning (FP)—referring to women who want to delay or avoid pregnancy but are not using any modern FP method due to barriers such as limited access, lack of information, or social norms.

In 2023, the City Government of Tagum, under Mayor Rey Uy, partnered with the Zuellig Family Foundation through The Challenge Initiative-Philippines (TCI), the Department of Health (DOH)-Region XI, and the Commission on Population and Development (CPD)-Region XI to strengthen FP and adolescent and youth sexual and reproductive health (AYSRH) programs. 

Related article:

• Nine Cities Recognized as Global Self-Reliant Cities in Reproductive Health

 

Putting Communities and Youth at the Center

Even before TCI’s support, Tagum had community health efforts in place. However, limited resources meant these efforts were often fragmented. The city saw the need for a more coordinated and data-driven approach—one that addressed both demand for and supply of services.

Through the City Leadership Team (CLT), local offices, health providers, and community partners aligned around a shared strategy. This included Teen Tambayan Centers and the revitalized Usapan Serye, which brought structured and culturally sensitive discussions on FP and AYSRH to barangays and schools.

Youth played a key role as peer educators, especially in geographically isolated and disadvantaged areas (GIDAs). Their involvement helped normalize conversations on topics often seen as taboo.

“What began as a campus health forum for high school students has grown into a citywide movement—reaching elementary students, college youth, parents, and communities. By partnering with schools, the Parent-Teachers Association, Sangguniang Kabataan, and youth volunteers, Usapang Youth has expanded from classrooms to the streets, ensuring that health education and support truly meet young people where they are,” shared Edu Macabatas, Head of the Tagum Youth Development Office.

Community sessions complemented school-based activities. Dr. Dainah Casintahan Fajardo, City Health Division Chief, emphasized, “Because the city chooses to invest in its young people, with the help of TCI, we’ve grown from focusing only on the highest-need areas to now reaching all 23 barangays. With sustained funding for adolescents, we bring advocacy from schools to communities, ensuring every young person in Tagum is informed, empowered, and protected.”

Engaging Men and Shaping Shared Responsibility

Tagum also made sure men were part of the conversation. Through KATROPA (Kalalakihang Tapat sa Responsibilidad at Obligasyon sa Pamilya) and the locally developed Mr. GAD-PEGAD (Men’s Responsibility on Gender and Development–Parent Education on Gender and Adolescent Development), male leaders were engaged on gender equality, responsible parenthood, and reproductive health.

Messages That Reach and Resonate

To reach more people, Tagum invested in localized communication. Radio programs, social media posts, and printed information, education, and communication (IEC) materials used local language and real stories to build trust.

“Young people are naturally curious, and their questions—no matter how unexpected—deserve clear, honest answers. With localized IEC materials in their own language, we can bridge gaps in understanding, spark meaningful conversations, and guide them toward informed choices in family planning and adolescent health,” shared Charlene Gastanes Lanoy-Osido, Adolescent Health Development Program Coordinator.

Bringing Services Closer

Access to services improved through institutionalized Fixed-Day Services (FDS) at health facilities and mobile outreach for GIDA barangays. These ensured regular availability of both short-acting and long-acting contraceptives.

The city also responded to rising human immunodeficiency virus (HIV) cases among young people by offering free testing. “Rising HIV cases remind us how vital awareness and early testing are—especially for the young. By offering free HIV testing, we turn fear into action, empowering people to know their status and protect their future,” shared City Population Officer Dulce Amor Alcaraz.

With TCI support, midwives and nurses were trained in long-acting reversible contraception (LARC), including postpartum intrauterine device (IUD) insertion.

“Because of TCI’s support in training our family planning providers, services are now within reach. In every barangay, trained nurses are ready to serve, making quality care accessible right where families live. When a trained provider is just a few steps away, family planning becomes a choice everyone can freely and safely make,” Alcaraz added.

Continuous mentoring strengthened provider confidence and client-centered care. “Through Family Planning Competency-based Training (FPCBT), we’ve learned that counseling is just as important as the procedure itself. When clients fully understand their choices, they make informed decisions that protect their health and future—ensuring family planning is not just available, but truly empowering,” shared Archilee Cortado, FP Coordinator.

Results That Last

Tagum embedded FP and AYSRH into local policies, plans, and budgets—moving them beyond short-term projects. The City Health Office and City Population Office continue to lead multisectoral coordination through the CLT.

This approach led to measurable gains. The modern contraceptive prevalence rate (mCPR) steadily improved—from 35% in 2020 to 45% by 2024—exceededing the national target of 30%. The adolescent birth rate (ABR) rose from 38 per 1,000 live births in 2020 to 51 in 2022—above the benchmark of 37. By 2024, it dropped sharply to 32, meeting the national standard and reflecting the impact of sustained interventions.

Additional results include a 95% quality implementation score for postpartum FP, 83% gender integration in FP programming, and the inclusion of FP High Impact Practices in the city’s Annual Operational Plan and budget.

A Model Rooted in People

Tagum’s experience shows that lasting change begins with listening—using local language, trusted messengers, and data to guide action. By engaging youth and men, strengthening services, and embedding programs into governance, the city built a resilient and people-centered health system.

Tagum City’s journey proves that with strong local leadership and genuine community engagement, family planning can move from policy to practice—one conversation, one service, and one family at a time.

Banner photo: A Teen Tambayan Center of Tagum City

The Indonesia landscaping workshop last December 2025, in partnership with Jalin Foundation and supported by The Challenge Initiative (TCI)-Philippines and global colleagues, offered a rare glimpse into a country with a rich family planning (FP) history and a health system in active transition. Designed to help local partners prepare for the launch of the new TCI Indonesia Hub, the workshop surfaced valuable insights about Indonesia’s strengths, complexities, and emerging opportunities for impact. 

A Strong National FP Foundation 

Indonesia’s national FP program reflects decades of progress and remains one of the strongest in the region. The 2024 Family Data Update highlights a modern contraceptive prevalence rate (mCPR) of 62.38% among married women, alongside a stable method mix dominated by injectables and pills, with gradual growth in implants and IUDs. These indicators demonstrate a solid foundation on which cities and districts can continue expanding FP access and strengthening quality of care. 

A notable structural feature is that these indicators apply only to married women, as public facilities provide FP services exclusively to married clients. Adolescents and unmarried women typically rely on private providers and pay out of pocket—a big difference from the Philippine context, where FP services in public facilities are universally available regardless of marital status. 

City-Level Diversity as an Opportunity 

Beneath Indonesia’s strong national picture lies significant variation across cities, not as weaknesses, but as opportunities for more tailored, context-driven strategies. mCPR among married women ranges from 37.9% in Central Jakarta to 61.2% in Bandung, while unmet need* ranges from 16.0% to 35.0%. Several cities are already surpassing national targets for long-acting reversible contraceptives (LARC) uptake, while others show steady upward trajectories. 

This diversity underscores the value of localized action plans and city-led decision-making—precisely the environment where TCI’s coaching approach can help accelerate progress. 

Urban Realities: A Unique Set of Challenges and Strengths 

Indonesia’s cities present a mix of robust service platforms and distinct implementation challenges. With more than 53,000 FP service points, the country benefits from wide availability of services. A unique feature is the strong presence of independent midwife practices, which provide FP services to 36.46% of married women, a larger share than in the Philippines, where public health centers are the primary FP providers. 

Workshop discussions highlighted several key opportunities for Indonesia’s cities: 

• Supporting FP method continuation in fast-paced urban environments.
• Strengthening counselling and side-effect management to reduce switching and discontinuation of FP methods.
• Enhancing postpartum FP, especially given the country’s high postpartum visit coverage (77.63% nationally). 

These are natural challenges in any large, diverse urban setting—the very challenges that TCI aims to help cities address through practical tools, coaching, and evidence-based interventions. 

A Decentralized System With Parallels, and Distinctive Features 

Indonesia, like the Philippines, operates a decentralized governance system where districts and cities oversee FP implementation. The two countries share common experiences related to varying local priorities, the importance of local champions, and the need for strong coordination across sectors. 

However, Indonesia’s system also has distinct characteristics, including: 

• Centralized procurement of FP commodities handled by BKKBN (Badan Kependudukan dan Keluarga Berencana Nasional, “National Population and Family Planning Board”), ensuring national-level consistency in supply. 
• Implementation led by district and city health offices, creating a clear division between national procurement and local service delivery. 
• Strong community-based cadres, such as the TPK (Tim Pendamping Keluarga, “Family Support Team”), who play an active role in family development and outreach. 

These features shape Indonesia’s FP landscape in unique ways and offer a clear structure for where TCI support can add value. 

FP at the Center of Human Capital Development 

One of Indonesia’s strongest assets is its ability to position FP within a broader development vision.  Under BKKBN’s 2025–2029 Transformation Priorities, FP is deeply connected to: 

• reducing stunting, 
• supporting youth development, 
• strengthening family resilience, 
• driving digital innovation through tools like SIGA (Sistem Informasi Keluarga, “Family Information System”), and 
• advancing community-based behavior change. 

This framing aligns FP with Indonesia’s long-term human capital goals, creating a powerful foundation for TCI to build upon as it supports cities in designing integrated, family-centered FP strategies. 

Looking Ahead 

The workshop revealed a country that is not only committed to FP, but also fully prepared to take its next strategic leap. Indonesia’s strong policy environment, extensive service delivery platforms, and energized local actors create an ideal landscape for the establishment of the TCI Indonesia Hub. 

The momentum is clear: city leaders, local health offices, community cadres, and national counterparts all demonstrate readiness to adopt practical, and scalable approaches. With TCI’s coaching support, Indonesia is well-positioned to accelerate the translation of national priorities into city-level results, particularly in expanding choice, improving service quality, and reaching underserved urban populations. 

* Unmet need refers to the proportion of women of reproductive age who want to delay or stop childbearing but are not using any method of contraception.

Author: Dr. Anthony Faraon, ZFF TCI-Philippines Chief of Party

Lapu-Lapu City in Central Visayas faced a rising adolescent birth rate (ABR), increasing from 14 births per 1,000 adolescents in 2020 to 23 in 2023. At the same time, modern contraceptive prevalence rate (mCPR) dropped from 31% to 21%. Local health officials saw that, while women continued to seek services, many still relied on short-acting family planning methods. Uptake of long-acting options was growing but needed stronger community support.

To respond to the alarming numbers, the city partnered with The Challenge Initiative (TCI), a global program implemented in the Philippines by the Zuellig Family Foundation that helps local governments scale proven family planning and adolescent and youth sexual and reproductive health (AYSRH) solutions. 

Related articles:

• Nine Cities Recognized as Global Self-Reliant Cities in Reproductive Health
• Lapu-Lapu City’s Path to Strengthening Family Planning and Adolescent Health

 

The city formed the Lapu-Lapu City Leadership Team to unite health, education, youth, and social welfare sectors. Barangay nurses and midwives then began integrating meaningful conversations into routine services. They learned that many adolescents lacked parental guidance and reliable reproductive health information, while many adult women feared modern methods because of misconceptions. These issues showed that rising adolescent pregnancies and declining contraceptive use stemmed from the same need: trusted, judgment-free health information within the community.

Lapu-Lapu City placed communities at the center of its strategy. Awareness efforts shifted the conversation from contraceptives alone to responsible parenthood. 

Barangay Health Workers (BHWs)—trusted members of each neighborhood—played a central role. Through house-to-house visits, they profiled households, explained family planning options, and corrected myths using simple materials. BHW Coordinator Jovy Alonzo emphasized that all BHWs are trained in adolescent health and development and uphold confidentiality and nonjudgmental support. Their strong performance earned Lapu-Lapu’s BHWs the Performance-Based Incentive (PBI) Award for two consecutive years, making them PBI Champions in Central Visayas. As Nurse Grace Mary Chan-Carunggay shared, “This recognition is a testament to their exceptional service and dedication.”

The city also strengthened its service delivery system by training more providers through Family Planning Competency-Based Training (FPCBT), especially in barangays with limited access. This allowed more health centers to offer long-acting reversible contraceptives (LARC), including the Progestin Subdermal Implant. City leaders supported these improvements by funding BHW incentives and training, conducting regular barangay visits, and ensuring data quality for planning. According to City Health Officer Dr. Agnes Cecilia Realiza, “Adolescent parents are now coming to our health centers. They no longer feel stigmatized, and they seek prenatal care, ensuring the safety of both mother and child during delivery.”

In 2024, the city recorded only one additional adolescent pregnancy case, showing early signs of progress. The drop in mCPR was largely due to data cleaning, which corrected the number of women counted in the program. Lapu-Lapu is also adjusting to the shift in national indicators—from mCPR to “demand satisfied”, or the share of women with a need for family planning who use modern methods. The City Health Office continues to improve staff capacity for accurate data use and coaching.

Lapu-Lapu’s experience shows the power of community-centered, data-driven leadership. By investing in AYSRH and allocating dedicated budgets, the city has strengthened the work of BHWs and sustained community engagement. With a 22% increase in AYSRH budget commitments, based on TCI-Philippines monitoring, Lapu-Lapu demonstrates that empowering frontline workers creates lasting impact—helping young people make informed choices for their health and future.

Iriga City is home to diverse communities, including many indigenous peoples (IPs). Like other areas, the city faces reproductive health challenges such as misconceptions about family planning (FP), cultural hesitations, and difficulty reaching families in geographically isolated and disadvantaged areas (GIDAs).

In July 2023, the city joined The Challenge Initiative (TCI), a global platform implemented in the Philippines through the Zuellig Family Foundation. With this partnership, the Iriga City Government and the City Health Office renewed their efforts to strengthen FP and adolescent and youth sexual and reproductive health (AYSRH), ensuring even the most underserved communities were included.

Related article:

• Nine Cities Recognized as Global Self-Reliant Cities in Reproductive Health

Stories from the Frontlines

FP Coordinator Cyrene Oliva shared how TCI’s approaches helped Iriga improve data quality and slowly raise its modern contraceptive prevalence rate (mCPR). “Even if our mCPR dipped at first, we saw this as progress—because this time, our data was accurate. Now, with strengthened verification and continuous community engagement, our mCPR is climbing steadily again,” she said.

City Health Officer Dr. Ronald Pereña noted that mothers often hesitated to pursue family planning methods due to side effects, irregular supplies, and cultural expectations to seek their husband’s approval. Adolescents were also shy at first, but Oliva said that repeated discussions helped them open up. Several barangays later earned Certificates of Compliance as Level 1 Adolescent-Friendly Health Facilities—an important step under the AYSRH program.

Population Program Officer Mayet Amoroso Nacario observed that continuous awareness campaigns helped shift attitudes. “Before, many youth and even officials had little knowledge of adolescent health. Now, they are aware and more open. Teenage pregnancy still rises and falls, but families and schools are no longer ignoring it. There is now action and support,” she said.

Bridging Culture and Care

The city expanded FP access through Purok Kalusugan, a barangay-based initiative that integrates Department of Health (DOH) services at the purok level. Teams provided counseling, commodities, and even long-acting methods through house-to-house visits.

TCI supported Family Planning Competency-Based Training (FPCBT), enabling barangay workers to offer methods like implants and IUDs. This investment helped Iriga reach more IP communities in remote areas. Acceptance grew when IP barangay health workers—who were FP users themselves—became local champions.

Nacario shared that trust improved through repeated visits, conversations with leaders, and visible examples such as a chieftain choosing an implant. Dr. Pereña added, “Slowly but surely, you have to make them realize the big picture, that family planning will protect their health and wellbeing.”

Regular quality implementation checks, including monthly reviews and coaching, strengthened service delivery and ensured that adolescent-friendly facilities and FP programs remained responsive.

Stepping Up, Growing Up

Iriga also encouraged male involvement. More men began to ask for condoms and join FP discussions. Oliva recalled one husband who offered to have a vasectomy as a Valentine’s gift to his wife, saying it was his turn to share the responsibility.

The city also expanded AYSRH work in schools through the Department of Education (DepEd). Activities such as U4U Teen Trail sessions and age-appropriate film showings helped students learn about reproductive health and their rights. “Schools now invite us on their own,” Nacario said. “They even ask, ‘When will you come to our students?’ That’s proof that adolescent health is no longer taboo in Iriga—it is a collective priority.”

Sustaining Progress Together

Iriga built its FP and AYSRH efforts on trust, cultural sensitivity, and sustainability. The city allocated local funds, including support for IP communities, to ensure programs continue even after external support ends. Partnerships with DOH, the Commission on Population and Development (CPD), ZFF, and TCI provided coaching and capacity-building, while local leaders and women’s organizations strengthened community ownership.

As Dr. Pereña shared, family planning is now part of Iriga’s long-term development plans. The city’s journey shows that even the most hard-to-reach families can make informed choices when programs are inclusive, respectful, and community-driven.

When our team boarded the flight to Bogotá for the 2025 The Challenge Initiative (TCI) Annual Meeting and the International Conference on Family Planning (ICFP), we carried more than presentations and data sets. We carried the stories of 24 Philippine cities that have chosen to lead boldly in family planning (FP) and adolescent sexual and reproductive health (ASRH). As a relatively young hub in the global TCI network, the Philippines has always been both a learner and a contributor. This year, however, felt different. For the first time, we arrived not merely to listen but to help shape the direction of the Initiative.

Related articles:

• Nine Cities Recognized as Global Self-Reliant Cities in Reproductive Health
• Eight Cities Share Success in Family Planning and Adolescent Health

A Gathering Shaped by Urgency and Imagination

The theme of the Annual Meeting, “Lead from the Future,” captured the spirit of the meeting. Representatives from six TCI hubs across 13 countries came together, each navigating shrinking donor resources, political transitions, and data challenges. Yet despite these pressures, the mood was determined and forward-looking.

In his opening message, TCI Executive Director Kojo Lokko reminded us that the Initiative’s evolution—from Good to Great and Growth Mindset to Reaching New Heights—has always pointed toward long-term sustainability. Leading from the future, he explained, requires clarity about what we hope to achieve and the discipline to act today in ways that bring that vision closer to reality.

Listening to him, I saw how closely this reflects the Philippine journey. In five years, we moved from launching a hub at the height of a lockdown to establishing governance, leadership development, data use, and sustainable financing as the backbone of city programs. Our experience has been a constant cycle of learning, adapting, and improving—often under constraints but always grounded in the belief that cities can lead the change themselves.

Local Leadership at the Center

Our delegation brought this story to the global stage through five scientific presentations at ICFP and through the voices of two city partners: Dr. Benson Panaguiton, City Health Officer of Dipolog City, and Judith Catalan Janiola, City Population Officer of General Santos (GenSan) City.

Judith’s presentation on GenSan’s experience captured attention. She described how local leaders use data not only to monitor performance but also to solve problems, realign priorities, and motivate teams. She highlighted practical actions driven by partnerships with youth organizations, faith leaders, barangay officials, and civil society groups. These efforts helped reduce teenage pregnancies and strengthened community ownership.

A Shifting Global Landscape

Across sessions—from Bayer’s keynote to discussions on domestic financing—a consistent message emerged: the global environment for FP is changing rapidly. Donor funding is tighter, pronatalist and anti-rights movements are gaining momentum, and climate disruptions are affecting service delivery. Health systems must now be more resilient, adaptable, and grounded in local ownership.

During a flash-oral presentation, I shared how Philippine cities are beginning to tap PhilHealth reimbursements to finance FP services. This drew interest, especially from teams exploring sustainable financing models. The idea that a national insurance system can support FP programs illustrates the potential of strengthening and fully utilizing local systems.

Our Monitoring, Evaluation, and Learning Manager, John David, also shared how standardized data presentations transformed city leadership meetings. Data became easier to understand and discuss, encouraging more leaders—from mayors to youth representatives—to use evidence as the basis for decisions.

Expanding the Philippine Contribution Through Posters

The delegation also presented three posters highlighting how TCI-Philippines strengthens city systems:

• Deputy Chief of Party Pamela Mangilin showcased the Leadership for Adolescent and Youth-Friendly Cities (LAYFC) youth engagement model, demonstrating how trained young leaders create safe spaces and support adolescent reproductive health.
• City Team Leader Teresa Ferrolino presented how inclusive leadership, multisector collaboration, and community involvement enable cities to integrate FP and ASRH into development plans.
• John David examined inconsistencies between local and national FP data and recommended improvements in data governance.

Collectively, these posters highlighted how the Philippine hub advances youth leadership, governance, and data quality to support sustainable FP programs.

Leading From the Future in the Philippine Context

Some of the most meaningful exchanges happened outside formal sessions. Colleagues from other countries asked how a small Philippine team expanded to 24 cities while maintaining cost-efficiency. They inquired about City Leadership Teams, budget protection, and governance reforms aligned with national systems.

These conversations confirmed that the Philippines is becoming a source of global learning. Our strength lies in combining leadership development, system integration, and practical governance tools—elements that help cities continue performing even in uncertain environments.

To lead from the future in the Philippine context means focusing on what works: building strong leaders, institutionalizing coaching and onboarding, optimizing PhilHealth financing, integrating routine data use, partnering with youth and communities, and preparing FP systems to withstand political and environmental change. It means trusting local governments to lead while providing the right support and accountability mechanisms.

A Future Already Emerging

As our delegation left Bogotá, I felt a renewed sense of direction. The future that TCI envisions is already visible in Dipolog, General Santos, Iligan, and across the other 21 partner cities. These local governments are proving that FP does not survive because of projects; it thrives because leaders take responsibility for it.

Author: Dr. Anthony Faraon, ZFF TCI-Philippines Chief of Party

The Zuellig Family Foundation (ZFF) celebrated the graduation of nine cities under The Challenge Initiative (TCI)-Philippines: General Santos, Iriga, Isabela de Basilan, Lapu-Lapu, Pasig, Mandaluyong, Quezon City, Tacurong, and Tagum. 

The Batch 3 Colloquium, themed “Sustaining Momentum: Transformative Reproductive Health Impact through Data-Driven Leadership,” took place on October 14, 2025, at the Park Inn by Radisson in Quezon City. The event gathered local government leaders, health officers, and partners from across the country to celebrate how cities strengthened their family planning (FP) and adolescent and youth sexual and reproductive health (AYSRH) programs through evidence-based leadership.

ZFF President and Executive Director Austere Panadero congratulated the cities for their progress. Across the nine cities, data show significant gains: all surpassed the national target for adolescent birth rates or incidence of teenage pregnancy (below 37 births per 1,000 women) and most exceeded the 30% modern contraceptive prevalence rate (mCPR) benchmark. “These are not just numbers,” said Panadero, “Ito ay mga kwento ng pagbabago—of stronger systems, more capable leaders, and communities that now make informed and empowered choices.”

Dr. Anthony Faraon, Chief of Party of TCI-Philippines at ZFF, presented key reproductive health trends, warning that while births among 15–19-year-olds are declining, births among girls below 15 are increasing. He challenged the audience: “Will we act now with the urgency this crisis demands or will we wait until the effects are irreversible?”

Related articles:

• Batch 1: Five Cities Celebrate Milestone in Adolescent Health and Family Planning Efforts
• Batch 2: Eight Cities Share Success in Family Planning and Adolescent Health

Panel 1: Family Planning Demand Generation and Service Innovations

Cities showcased innovative approaches that expanded access and inclusivity in family planning services:

• Tagum City – Mobilized grassroots leaders and youth advocates through Usapang Youth and KATROPA sessions, engaging men and youth as champions of reproductive health.
• General Santos City – Expanded outreach to underserved women through Family Planning Itinerant Teams and long-acting reversible contraceptives (LARCs).
• Lapu-Lapu City – Empowered barangay health workers as frontline FP service providers.
• Iriga City – Promoted culturally sensitive family planning among 21 Indigenous Peoples (IP) tribes.
• Isabela de Basilan – Localized reproductive health materials into 16 languages to reach more communities.

Panel 2: Adolescent Sexual and Reproductive Health (ASRH) Innovations

Cities also implemented programs that placed young people at the center of reproductive health advocacy:

• Mandaluyong City – Organized Healthy Young Ones lectures and the Adolescent Congress to create peer-driven learning spaces.
  Quezon City – Institutionalized prevention programs through Ordinance No. SP-3128, s. 2021, establishing the Information and Service Delivery Network for Adolescent Health and Development (ISDN4AHD).
• Pasig City – Developed a rights-based referral system to link services across agencies.
• Tacurong City – Integrated adolescent-friendly health services across all barangay centers.

Representatives from the graduating cities shared Leadership Narratives, reflecting on their efforts to sustain reproductive health reforms amid political transitions. They emphasized collaboration, data use, and strong community partnerships as key to their success.

In his closing message, Dr. Manuel M. Dayrit, ZFF Chairman, congratulated the cities for achieving global self-reliance: “You are all part of a global movement called TCI, covering hundreds of cities worldwide. Our local experience has global significance.” 

As of September 2025, ZFF and its partners under TCI-Philippines recorded the following results across 24 cities: 

• 947 Master Coaches trained nationwide;
• 209,574 additional family planning clients served;
• 21,589 outreach and demand-generation activities conducted;
• 577 health facilities certified as adolescent-friendly; and
• 780 facilities offering post-pregnancy family planning services.

These accomplishments reflect a shared lesson from the colloquium: that locally led, evidence-based, and community-rooted approaches can sustain reproductive health gains and inspire other local governments across the country.

The Challenge Initiative (TCI)-Philippines, implemented by the Zuellig Family Foundation (ZFF), will hold its Batch 3 Colloquium on October 14, 2025, bringing together nine cities that have made strides in improving family planning (FP) and adolescent and youth sexual and reproductive health (AYSRH).

The event, themed “Sustaining Momentum: Transformative Reproductive Health Impact through Data-Driven Leadership,” celebrates the achievements of General Santos, Iriga, Isabela de Basilan, Lapu-Lapu, Pasig, Mandaluyong, Quezon City, Tacurong, and Tagum, the final cohort of TCI-Philippines.

Over the past three years, these cities have shown how innovation, local leadership, and data use can translate into tangible gains—raising modern contraceptive prevalence rates (mCPR) and reducing adolescent birth rates (ABR). Their experiences highlight that locally led and evidence-based programs can drive lasting impact, even amid political and social changes.

Through the support of TCI-Philippines and ZFF, local governments designed and implemented tailored initiatives addressing their communities’ specific needs:

• Tagum City engaged men and youth as advocates, increasing awareness and participation in FP.
• General Santos City expanded access to modern contraceptives by deploying FP Itinerant Teams to reach underserved communities.
• Lapu-Lapu City strengthened service continuity by empowering barangay health workers to deliver FP services.
• Iriga City and Isabela de Basilan improved inclusivity by tailoring FP efforts to indigenous peoples through localized communication strategies.
• Mandaluyong City reduced  adolescent pregnancies through community group engagement 
• Quezon City institutionalized adolescent pregnancy prevention through an ordinance, creating a coordinated network for youth health and development.
• Pasig City improved adolescent-friendly health services through a comprehensive Information and Service Delivery Network (ISDN).
• Tacurong City integrated adolescent needs into regular health services, ensuring continued access to reproductive health care.

These innovations build on the lessons of previous TCI-Philippines batches in Cagayan de Oro, Dipolog, Puerto Princesa, Baguio, San Jose, Iligan, Naga, Santiago, Biñan, Mandaue, Manila, Iloilo, and Las Piñas, whose experiences affirm that sustained political commitment, data use, and community engagement are key to improving reproductive health outcomes.

Click to join us via Zoom

As TCI-Philippines concludes its final cohort, the Colloquium aims to showcase city achievements, share best practices, and inspire other local governments to adopt scalable and sustainable approaches to FP and AYSRH.

Related articles:

• Batch 1: Five Cities Celebrate Milestone in Adolescent Health and Family Planning Efforts
• Batch 2: Eight Cities Share Success in Family Planning and Adolescent Health

The Zuellig Family Foundation, through its The Challenge Initiative (TCI)-Philippines team, met with Mandaue City Mayor Thadeo Jovito “Jonkie” Ouano, City Health Officer Dr. Debra Maria Catulong, and the dedicated staff of the City Health Office. The discussion highlighted the city’s steady progress in advancing family planning and adolescent health services over the past two years, while also laying out a shared vision to sustain and build on these gains in the years to come. 

Bringing Services Closer to Families 

When Mandaue City first joined TCI  in 2023, access to family planning was limited. Only five midwives in the entire city had the skills to provide certain contraceptive services, and residents often had to travel far or wait for schedules to receive care. Today, that situation has been transformed. All 27 barangay health centers now have trained midwives, nurses, and doctors who can provide modern contraceptives on a daily basis. 

This decentralization of services has had a direct impact on families. The city’s modern contraceptive prevalence rate has risen from 19 percent in 2020 to 30 percent in 2024—meeting the national target. Behind these numbers are women who are better able to space their pregnancies, parents who can provide for their families with greater stability, and adolescents who can make informed choices about their futures. 

Related articles:

• Mandaue City Redefines Reproductive Care through Women’s Health Caravan
• Eight Cities Share Success in Family Planning and Adolescent Health

Making Services Adolescent-Friendly 

The city also recognized early on that adolescents face distinct barriers when seeking health services. Young people often hesitate to ask for help because of stigma or fear of being judged. To address this, Mandaue invested in adolescent-friendly health services (AFHS), redesigning facilities to ensure privacy and training staff to listen and respond without judgment. 

As of today, ten barangays have already achieved certification from the Department of Health as adolescent-friendly, and the rest are moving toward the same goal. With these changes, adolescents in Mandaue are finding spaces where they feel welcome, safe, and respected. 

Integrating Family Planning into Everyday Care 

A significant innovation in Mandaue has been the integration of family planning into the full range of health activities. Whether through immunization drives, cancer screenings, or women’s health check-ups, family planning has become part of routine care. This approach helps normalize conversations about reproductive health and ensures that no opportunity is missed to provide information and services. 

Investing in Sustainability 

The city has also demonstrated strong political and financial commitment. From 2.5 million pesos in 2024, the budget for family planning and adolescent health rose to 12 million pesos in 2025—a fivefold increase. This reflects both the prioritization of reproductive health and the recognition of its importance in improving overall well-being. 

At the same time, Mandaue is pursuing PhilHealth accreditation for its facilities and providers. This will allow reimbursements to flow back into the health system, creating a financial cycle that sustains services over time. Coupled with the Special Health Fund under Universal Health Care, the city is positioning itself for long-term continuity of family planning and adolescent health programs. 

Key Lessons from Mandaue’s Experience 

Several lessons stand out from Mandaue City’s journey. Strong local leadership, led by the mayor and supported by the city council, has been central to accelerating reforms. Systems change is possible when local governments commit to decentralization, integration, and youth-friendly service delivery. Listening to adolescents and families has helped ensure that services are relevant and stigma-free. Finally, financial sustainability must be built deliberately, as demonstrated by the city’s budget increases and its pursuit of PhilHealth reimbursements. 

Looking Ahead 

Despite these successes, challenges remain. The city aims to achieve adolescent-friendly certification across all barangays, expand peer education networks, and continue strengthening data quality and use. Ensuring a consistent supply of commodities and fully utilizing available budgets will also be critical to sustaining progress. 

What is most notable is the sense of ownership within Mandaue City. Local leaders, health workers, and communities see these programs not as external projects but as their own responsibility. This perspective is the clearest sign that sustainability is within reach. 

Mandaue City’s story is one of determination, innovation, and leadership. From expanding access to family planning, to creating youth-friendly spaces, to embedding sustainability through financing, the city has demonstrated how local governments can drive meaningful health reforms. 

By making services more accessible to families and more welcoming to adolescents, Mandaue is showing what it means to build a healthier and more empowered community. Its experience serves as a model for other cities in the Philippines—and beyond—on how to combine political will, systems strengthening, and community-centered design to achieve lasting impact. 

Meeting photos from: Mandaue City Public Affairs Office

Author: Dr. Anthony Faraon, ZFF TCI-Philippines Chief of Party